That case helped set a new standard for the way animals are treated in laboratories. Other cases and campaigns have resulted in felony charges against factory farm workers, renovations to the way oil companies design their exhaust stacks, and welfare improvements for animals that eventually make their way into food products at major chains like McDonald's, Burger King, and Albertsons. PETA's tactics include in-depth, substantive debates on the issues , as well as rapid-fire short messages, images, and publicity stunts that are designed to be more eye-catching style than substance.
Everything they do is under the umbrella message of treating animals as more than objects to be used. Unlike most groups with a narrow audience, they are trying to speak to every person. However, their strategies vary depending on who they're trying to target. PETA wants to reach beyond American consumers to influence everyday consumers around the world. Many cultures eat meat and wear fur, so those PETA messages translate across national borders.
It's fairly easy for the group to apply similar advertising and PR campaigns in multiple countries. PETA targets businesses with pressure campaigns, both public and private. These efforts try to get businesses to change the ways they treat animals. In some cases, they're pushing for minor changes. Many companies now advertise their products as not being tested on animals, and PETA played a role in that cultural shift.
In other cases, they're pushing hard against the premise of entire industries like the fur trade. Businesses that are dependent upon fur products are less willing to work with PETA than businesses that can easily change their processes without sacrificing their entire business model. However, that doesn't stop PETA from trying.
PETA also pushes for legal reforms, which means trying to persuade lawmakers. In other words, they engage in lobbying. They may not be the largest lobbying force on Capitol Hill, but they do make efforts to change laws to reflect their mission of reducing animal cruelty.
There is no hidden agenda. Our goal is total animal liberation. Every time a police agency pepper-sprays or uses pain-compliance holds against our people, their cars should burn. It is a simple plastic jug, which you fill with gasoline and oil. We did get seven coyotes out of there, six mink, and ten mice … We burned down a fur farm that was on the market to be sold, in Oregon also.
As a direct-action warrior, it made a lot of sense to me to attack institutions in the fur trade … We need to destroy them by any means necessary. Probably everything we do is a publicity stunt … we are not here to gather members, to please, to placate, to make friends. Getting together three or four friends of mine, we came back a week later to that farm, we broke into the main laboratory, we trashed every single piece of equipment, we stole documents and lists of fur farms across the nation.
And we started a fire in an experimental fur farm, an experimental feed building, where they manufactured the experimental diets which were the focus of research at this farm. And that fire destroyed all the equipment, and in the ensuing raid, the raid that happened caused enough damage that six months later that lab was forced to shut down.
That was five people, folks — once again maybe like twelve hundred dollars, a couple weeks of planning, five people. I have very conflicted views on everything. I plan to send my liver somewhere in France, to protest foie gras liver pate … I plan to have handbags made from my skin … and an umbrella stand made from my seat. I love fire, be it around a campfire with friends or when consuming an empty fur farm, animal laboratory or luxury condominium built on the homes of my animal relations.
Finances Related People Donations. But the following list is a good start: 1 PETA is not an animal welfare organization. Vice President, International Grassroots Campaigns. Former Researcher, Investigations Dept. Our campaigns are always geared towards children and they always will be. I wish we all would get up and go into the labs and take the animals out or burn them down.
Pet ownership is an absolutely abysmal situation brought about by human manipulation. In the end, I think it would be lovely if we stopped this whole notion of pets altogether. Would I rather the research lab that tests animals is reduced to a bunch of cinders? Humans have grown like a cancer. Miller Char. Gordon Jr. Form Adam Richter Charitable Trust. Alexander Foundation. Alexander H. Bright Charitable Trust.
Allequash Foundation. American Foundation Corporation. Animal Charities of America. Aspegren Charitable Foundation. Bancker-Williams Foundation. Bank of America Foundation. Benjamin J. Rosenthal Foundation. Black Cat Foundation. Bryan C. Cressey Foundation. California Community Foundation. Charles Hertzig Foundation. Charles Schwab Corporation Foundation. Comedy Central Network. Communities Foundation of Texas.
Community Foundation of New Jersey. Community Foundation Silicon Valley. DTS Charitable Foundation. Edna Wardlaw Charitable Trust. Ettinger Foundation. Evergreen Charitable Fund. ExxonMobil Corporation. Felix Foundation. Fannie Mae Foundation.
Foundation For All Creatures. Frank Pace, Jr. David Jentsch, a neuroscientist at the State University of New York at Binghamton and founder of the pro-animal research group Pro-Test for Science, has had his car firebombed outside of his house and has received packages of bloody razor blades, as well as a letter imagining his murder in graphic detail. Their official position strongly suggests that they still support ALF. More recently, PETA members have also directly threatened and harassed researchers.
Yale ornithologist Dr. Christine Lattin said she received threats from PETA after published scientific papers on endangered birds. PETA members also found out where she lives and protested her house. Professor Kevin Folta who has suffered much criticism of his own said that Lattin was singled out because as a young postdoc, she is particularly vulnerable and easy to attack.
Furthermore, studies have shown that single-issue campaigns, like the vast majority of those produced by PETA, are largely ineffective. PETA tends to focus on a single tree while ignoring the whole forest. For instance, they condemn recreational fishers, even catch-and-release fishermen, while ignoring the fact that without these fishermen, there might not be any fish for PETA to worry about — recreational fishermen often turn out to be excellent conservationists.
PETA has also funded several medical facilities to help them eliminate unnecessary animal surgery practice. These are the actions one would expect to be at the core of the organization — more so than publicity stunts.
Of course, PETA is entitled to use its money in any way it sees fit, but often times people are not aware of how their money is spent, and there is reason to doubt that much of this money is legitimately helping animals.
Their yearly report is riddled with media stats and barely mentions programs focused on animals. PETA also likes to use its resources to toss its authority around. For instance, they condemned a vegetable burger company because their product was tested on rats.
PETA has also not hesitated to use horrifying events such as murder , cannibalism , and even the Holocaust in their ads — which has angered many people, especially members of the Jewish community. A good example is the anti-shear campaign which PETA recently pushed, which used a bloody but fake lamb mannequin to send a bloody and also fake message.
These images are meant to shock users, but as everyone who ever worked with sheep can attest, actually hurting sheep by shearing has not been done for hundreds of years. The idea that wool clothing causes lambs and sheep to die is far from the truth.
Domestic sheep need to be sheared or it can lead to severe health problems such as infections and exhaustion. This is a common strategy used by the organization: use shocking imagery with little concern for the truth.
This is hardly an isolated example — PETA prioritizes shock value, regardless of whether there is any truth to their campaigns. PETA often proudly uses children in their advertisements, and has admitted to specifically targeting children and bypassing parental authority. PETA have made themselves the object of ridicule several times, like when they asked ice cream producer Ben and Jerry to use breastmilk in their recipes. PETA was thrilled with the attention they gathered, but for most animal rights activists, this did nothing to help a worthy cause — it was only PETA milking every bit of attention they can get.
You might also recognize the photo below — a selfie taken by a macaque called Naruto using the camera of photographer David Slater. PETA jumped in and sued Slater on behalf of the macaque, which led to a long back-and-forth legal battle which left Slater bankrupt — but for PETA, it was nothing really major.
In one of their latest unpopular stances, they claimed that criticized Google for having their logo being a drawing of beloved icon Steve Irwin, the Crocodile Hunter. PETA sometimes claims to have scientific evidence to back up some of its campaigns. But as ScienceBasedMedicine. In that way they are typical of ideological groups. They have an agenda, they are very open about their beliefs, and they marshal whatever arguments they can in order to promote their point of view.
For instance, one study used a sample size of 20, which is hardly convincing, and was subsequently debunked by two independent reviews. PETA also suggests in vitro testing as well as computational models are sufficient in determining if a treatment is safe for humans. Also, while it should be said that some researchers have reported that PETA fueled animal lab improvements, others felt like the organization undermines scientists.
Several researchers working with animals have been publicly targeted and undermined by efforts from PETA members. While they offer general information and a few examples regarding where the money went , the expenses are not exactly transparent.
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